From The Oregonian:
Now that it has qualified for the ballot, there has been a predictable increase in public discourse about what is now known as Measure 97, the corporate gross receipts tax measure. This ballot measure will no doubt continue to generate intense interest, with a deluge in advertising from opposing campaigns sure to follow.
Often caught in the crossfire of these high-profile ballot-measure battles is the average Oregon voter, who is finding it increasingly difficult to know where they can turn to find factual and unbiased information that they can understand. Alarmingly, polls have consistently shown that while large percentages of Oregon voters report they often find ballot measures confusing, most still cast votes on the very measures they report not to understand.